What a law firm website in New York actually needs, what its customers search for on Google, and how to get it live in 24 hours for a single 499€ payment with no monthly fees.
See my site before payingBefore writing a single line of the site it helps to know what people actually type. These are the searches that bring customers to a law firm in New York, and each expects a different answer on the page:
solicitor New Yorkemployment lawyer New Yorkdivorce lawyer New Yorkprobate solicitor New YorkNotice that almost none of them is the generic sector word. Someone searching “law firm New York” is still comparing; someone searching a specific service with a price or an urgency is ready to buy. The site has to answer both, in that order of priority.
This is not a feature list to justify a higher price: it is what decides whether someone calls you or clicks the next result.
"Lawyer" is unrankable. "Employment lawyer" plus your city is not.
Hourly, retainer, contingency or fixed fee. Opacity on fees is the main reason people do not call.
A professional requirement.
Say it unambiguously.
Deadlines, documents needed, what happens if you miss a notice.
Publishing "success stories" with client data or win rates. It breaches confidentiality and codes of conduct ban result-guaranteeing ads.
Competing for “law firm New York” alone means competing against directories and chains. The realistic route for a local business is area-level search: Brooklyn, Queens, Lower East Side, Harlem and the other neighbourhoods where you actually have customers.
In practice that means three things: name your area in the home page text and title, keep your Google Business Profile with exactly the same name, address and phone as the site (if they differ, Google discounts both), and publish real opening hours in both places. It is boring and it is what moves local rankings most.
Price: 499€ one-off, no monthly fees. See the plans and what each one includes.
Businesses with the same kind of customer and the same website needs:
The same guide adapted to other markets we work in:
We build the whole thing and you see it finished before paying. If it doesn't convince you, there's no invoice.
Show me · €0